Top 5 Drawing & Coloring Apps in Oceania for Q4 2023

In the fourth quarter of 2023, the drawing and coloring app market in Oceania saw interesting trends across the top five applications. Below is a detailed breakdown of their performance based on data from Sensor Tower.

My Coloring Book

My Coloring Book had a notable surge in weekly downloads early in the quarter, hitting a peak of approximately 48.6K in the week of November 6. This was followed by a gradual decline, with downloads dropping to around 1.7K by the end of December. The app's weekly revenue fluctuated, peaking at $31 in the week of December 18. Weekly active users also saw a significant increase, reaching a high of about 65.9K in mid-November before tapering off to 25.7K by the end of the quarter.

Happy Color by Numbers Game

Happy Color by Numbers Game showed consistent performance in weekly downloads, starting at around 10.2K in late September and maintaining a stable range before peaking at 10.1K in the week of December 25. Weekly revenue demonstrated minor fluctuations, with a peak of approximately $704 in the week of December 18. The app's weekly active users remained strong, peaking at about 86.1K in early November and ending the quarter at 84.1K.

Phone Case DIY

Phone Case DIY experienced a steady decline in weekly downloads from 9K in late September to around 4.4K by mid-December, followed by a spike to 10.6K in the final week of December. Weekly revenue remained relatively low, peaking at $70 in the week of November 20. The app's weekly active users showed a similar trend, dropping from around 42.3K in late September to approximately 33.6K by early December, then rising to 44.3K by the end of the quarter.

Color by Number：Coloring Games

Color by Number：Coloring Games maintained steady weekly downloads, starting at around 9.6K in late September and peaking at 10.1K in the week of December 25. Weekly revenue was relatively stable, with a high of approximately $7.4K in late September and a peak of $6.8K in the final week of December. The app's weekly active users saw a gradual decline from around 41.9K in late September to 26.6K by late November, followed by a rise to 37.4K by the end of the quarter.

Drawing Carnival

Drawing Carnival experienced a decline in weekly downloads from around 10.5K in late September to approximately 2.9K by late November, before increasing to 4.8K in the final week of December. The app did not generate any revenue during this period. Weekly active users decreased from 31.2K in late September to about 19.8K by early December, ending the quarter at 23K.

For more detailed insights and analytics, visit Sensor Tower.